Meet our Ambassadors
Alesha Dixon
Singer, songwriter, philanthropist, model, author, television presenter and talent show judge, Alesha is World Animal Protection UK's Celebrity Ambassador.
Alesha has been a high-profile ambassador for World Animal Protection UK since 2012. She has been integral in supporting our work, including the rescue of two bears from illegal captivity at our partner, Libearty bear Sanctuary, in Romania. Alesha named one of the bears Tariku which is an Australian name meaning “he has a story to tell”.
Alesha has also been undercover with us at cruel wildlife venues in Thailand to highlight the issue for elephants in tourism, supporting our call on tourists and travel companies to help end the wildlife entertainment industry.
Em-J
Em-J is a highly respected makeup artist renowned for her expertise in cruelty-free, vegan, and clean beauty.
InstagramEm-J has worked with celebrities and leading ethical brands, always championing conscious consumer choices.
Beyond beauty, Em-J is deeply passionate about sustainability and ethical living. Through her work—whether in magazine features, television appearances, live events, or digital content—she strives to inspire as many people as possible to embrace an animal-friendly lifestyle that protects both wildlife and their natural habitats.
Together with her fiancé, she forms a true vegan power couple. With her partner co-founding BOSH.TV, the world's largest plant-based cooking channel, their shared mission is to make ethical living accessible, aspirational, and impactful.
Binny Shah-Patel
Binny, a passionate food and travel blogger, advocates for ethical animal tourism and welfare. Growing up in Kenya, she witnessed abundant wildlife which is now endangered. She is passionate about educating others on responsible tourism, ethical animal encounters, and the pitfalls of activities like elephant riding. Currently, she’s doing a course in Elephant Studies, fueled by her love for these majestic creatures.
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Andrew and Emily
Andrew & Emily are the British couple behind Along Dusty Roads, the award-winning travel blog. Together, they showcase slow, sustainable, and responsible experiences for the curious modern day explorer, emboldening people to 'travel more, travel better'. Animal lovers to their core, they encourage travellers to think twice about the treatment of wildlife in tourism. Along Dusty Roads regularly visits and supports ethical sanctuaries and shelters, featuring them in guides and on social media.
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Lucy and Dan
Lucy and Dan are travel writers, photographers, content creators, and founders of Thoroughly Travel. They're on a mission to help others travel for less money, with less environmental impact. With a particular passion for all things ocean-related, Lucy and Dan advocate for ethical animal encounters, which their travels centre around, and sustainable and authentic travel experiences. They empower others with the knowledge and resources to choose responsible tourism.
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Chloe K
Chloe is passionate about global animal issues and using her platform to spread awareness. For the past few years she has collaborated with animal shelters in Morocco, addressing the stray animal situation on her platforms and raising funds to help. Chloe is currently a brand ambassador for the African Conservation Experience, encouraging volunteers to join conservation efforts in South Africa. She is excited to embark on her next chapter with World Animal Protection, and to continue her dedication in giving animals a voice and using her platform to make a positive impact.
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