How JBS's expansion is threatening Brazil’s ecosystems

However, this growth comes at a significant cost to the country's rich and diverse ecosystems and is causing the suffering of millions of animals trapped in cruel industrial farming systems. 

Brazil is home to the Amazon Rainforest, an important resource that supports an incredible array of wildlife and helps regulate our planet's climate. Unfortunately, the demand for beef, largely driven by companies like JBS, has led to widespread deforestation to make room for crops like soy to feed the population of cows catering for the ever-growing demand of cheap meat. This destruction not only contributes to climate change but also threatens the habitats of countless species. 

The effects of JBS's expansion extend beyond deforestation. The livestock industry is a major contributor to greenhouse gas emissions, which contribute to global warming. As JBS continues to expand its operations, the pressure on Brazil's ecosystems increases. Biodiversity is lost and the delicate balance of life within the rainforest is disrupted. Species that rely on specific habitats are pushed to the brink of extinction, and entire ecosystems are on the verge of collapsing. 

Not all hope is lost 

While all of this seems very grim, there are ways you can help by: 

• Signing our NFFF petition to call for an end to cruel factory farming 

• Share this blog post to spread awareness 

• Consider the impact of your choices and support companies that prioritise animal welfare and environmental sustainability 

• Check in with your bank and pension scheme to make sure they don’t invest in companies like JBS using your money 

We can no longer afford to turn a blind eye to the consequences of factory farming and the expansion of large meat producers. We must call for a more compassionate and sustainable food system, one that respects both animals and the environment.