World Animal Protection UK

Chicken on a higher welfare farm looking straight at the camera

What you can do to stop financing meat giants like JBS

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Every meal is an opportunity to drive change, a chance to support compassionate practices over cruelty, sustainability over exploitation.

When it comes to the meat industry, few names loom larger than JBS. As the world’s largest meat producer, this corporation is responsible for countless environmental and ethical issues, from contributing to deforestation in the Amazon to keeping billions of animals in grim conditions on cruel factory farms.  

So what can you do? Here are some practical, impactful ways to cut back on meat and reduce your support for corporations like JBS. 

 

Broiler chickens on a UK farm

This is urgent. It’s time to end cruelty to animals in factory farming.

No Future for Factory Farming

Sign the petition

Start with one meat-free day per week

Reducing your meat intake doesn’t have to mean an all-or-nothing decision. You can start small and still make a difference. Try going meat-free one day a week – Meatless Monday is a popular choice. Plus, it’s an easy way to get creative in the kitchen and explore new, plant-based recipes. Here are some great Instagram accounts you can follow for inspiration: 

@fitgreenmind 
@plantyou 
@maxlamanna

Choose local and ethical sources when you do eat meat

If cutting out meat completely feels too difficult, aim to choose ethically sourced, local meat. Supporting small, local farmers who treat animals humanely and minimise environmental impact is a powerful step. Though local meat can be pricier, shifting to smaller portions will help you offset the cost. By choosing responsible sources, you divert your support from mega-corporations that prioritise profits over animal welfare, like JBS. 

Explore plant-based protein alternative

Plant-based eating has come a long way. Today, we have delicious and nutritious alternatives to animal proteins that weren’t widely available even a few years ago. Lentils, beans, chickpeas, tofu, tempeh, and even mushrooms are all excellent sources of protein and can be the base of healthy and satisfying meals. Experiment with these ingredients, and you’ll find that plant-based dishes can be just as delicious (if not more so) than their meat-based counterparts. 

Educate yourself on the impacts of factory farming

One of the biggest motivators for change is knowledge. Companies like JBS invest heavily in marketing to distract from their cruel practices including animal cruelty and environmental destruction. Staying informed helps strengthen your resolve, and you’ll have the knowledge to explain your choices when friends or family ask about your dietary decisions. 

Here are some of our blogs that might be a good starting point 👇

 

Blogs on Factory Farming

Use meat reduction apps to track your impact

Sometimes seeing your impact can be motivating. Try apps like “HappyCow” or “Veganuary” to track the number of animals spared, the carbon saved, and the environmental footprint you’re helping to reduce.  

Review your bank

When considering the impact of your spending, you might focus on everyday purchases like groceries, clothing, or household items. However, what many don’t realise is that our financial choices can extend far beyond these purchases, often supporting industries we may not align with—such as large-scale factory farming corporations like JBS. 

Each time you choose a plant-based meal or a responsibly sourced alternative, you’re casting a vote against industrial meat giants like JBS and for a kinder, more sustainable future. While your actions alone won’t topple corporations, consumer choices do send a powerful message. You’re choosing to support a world where animals are treated with respect, ecosystems are preserved, and future generations can thrive.

Broiler chickens on a UK farm

This is urgent. It’s time to end cruelty to animals in factory farming.

No Future for Factory Farming

Sign the petition
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