Embracing wildlife-free alternatives in fashion

From fur farms housing minks in appalling conditions to ostriches bred on farms where, in many instances, they are subjected to very harsh conditions, animals suffer a lifetime of misery for a fashion industry that is marred by outdated and unnecessary cruelty towards animals that belong in the wild, not in closets. 

While some brands have begun to embrace wildlife-free alternatives, the fashion industry still has a long way to go. Although London Fashion Week (LFW) has taken some positive steps by banning fur, it still allows other wildlife products to be shown on its catwalks.

Sign our petition if you agree that fashion should be wildlife-free

Sustainable and cruelty-free alternatives 

The good news is that the tide is finally turning. The rise of sustainable and animal-friendly materials offers hope for the future.  

Here are some innovative alternatives that have true potential to leave wildlife out of our wardrobes: 

• Pineapple leaf fibre 
  Made from the fibres of pineapple leaves, Pinatex is a durable and biodegradable material that looks like leather. It is a byproduct of pineapple farming, making it a more sustainable choice that reduces waste and is 100% animal product free. 

• Mushroom leather  
  Derived from the root system of fungi, mushroom leather is a versatile and eco-friendly material. It offers a similar texture to traditional leather but is created in controlled environments. 

• Hemp 
  Hemp is a strong, breathable, and biodegradable fabric that requires minimal water and pesticides to grow. It has been used for centuries and is making a resurgence in sustainable fashion due to its environmental benefits and durability. 

• Organic cotton 
  Unlike conventional cotton, organic cotton is grown without harmful pesticides or synthetic fertilisers. It supports healthier soil and reduces the environmental impact, providing a soft and ethical alternative to traditional cotton fabrics. 

• Lab-grown leather 
  Lab-grown leather is created using tissue engineering techniques to produce a material that mimics the properties of animal leather such as the patterns and textures of wild animal skins. This approach ensures that no animals are harmed in the production process, making it a cruelty-free option. 

Melbourne Fashion Week has already set an example by banning all wildlife products, demonstrating that it’s possible to be both compassionate and creative in the world of fashion. Their commitment to cruelty-free materials showcases how innovation can meet ethical standards, proving that a kinder approach to fashion is not only achievable but also desirable. 

Now is the time for the British Fashion Council to follow suit and ensure that LFW is completely free from wildlife exploitation and cruelty. By committing to a wildlife-free platform, they can lead the charge in showcasing British fashion that aligns with our values of kindness and respect for all living creatures. 

As consumers, we have significant power because our choices can drive change. By supporting brands that prioritise animal welfare and backing campaigns for a wildlife-free fashion industry, we can turn the tide against cruelty and make it truly out of fashion. 

Together, we can make a difference—one choice, one action at a time.