Cruelty Is Out Of Fashion

Wildlife. Not Fashion.

Millions of wild animals are caged, abused, and slaughtered every year in the name of fashion. While some designers are embracing innovative and humane materials, others continue to profit from the skin, fur, and feathers of wild animals. Shockingly, many major fashion events still showcase these cruel products on their runways.

Let’s stop the fashion industry profiting from animal cruelty.

Animals are not ours to wear

Wild animals belong in their natural habitats, not on catwalks or in wardrobes. Yet right now:

Mink, foxes, chinchillas, and raccoon dogs are killed for their fur.

Crocodiles, alligators, snakes, and lizards are farmed for their skin.

Ostriches and peacocks are exploited for their feathers.

These animals endure lives of immense suffering before being slaughtered for clothes or accessories. It’s needless cruelty, and attitudes are shifting. The majority of UK consumers now oppose the use of wild animal products in clothing and accessories, reflecting a growing demand for more ethical choices in fashion.

Read our full report here

Fashion shows should lead the way

London Fashion Week has taken an important step by banning fur and wild animal skins. This is a huge win for animals and a sign of the industry moving in the right direction, which is something we’ve been pushing for through our ongoing campaign. But the job isn’t done. Wild bird feathers are still allowed. The industry must go fully cruelty-free.

By continuing to showcase clothing and accessories made with wild animal parts, these events fuel demand for cruelty. To stop the suffering of millions of animals, all fashion weeks must urgently ban wild animal fur, skin, and feathers.

Melbourne, Stockholm, and Helsinki have already taken a stand for wild animals. London Fashion Week must now go further to ban wild bird feathers and help lead the way for wildlife-friendly fashion worldwide.

Lives of immense suffering

Whether trapped in the wild or caged on factory farms, wild animals suffer terribly for fashion:

Crocodiles

Confined so tightly they can’t turn around, standing in murky water on concrete floors, and enduring painful slaughter methods.

Ostriches

Denied space to roam, they’re slaughtered in brutal processes, often in front of other birds.

Mink

Kept in tiny cages where they harm themselves and each other from stress, then gassed to death.

Cruelty-free fashion

A kinder, more sustainable fashion industry is within reach, but it will take wildlife-friendly alternatives and a strong commitment to animal welfare.

We’re calling on the British Fashion Council to make London Fashion Week free from all wildlife products by banning wild bird feathers alongside fur and skins. Together, we can convince the fashion industry to respect wild animals and keep them off catwalks and out of shops.

Want to help end animal cruelty in fashion?

Wild Animals Belong in the Wild. Not in Closets.

Sign our petition calling for a ban on wild bird feathers at London Fashion Week.

Sign the petition now

_{Image credits: Hero image 2: Jo-Anne McArthur | We Animals Media | Crocodile image: Dean Sewell}